/* Ascendo Media — design tokens */
:root {
  --ink: #0F2A24;
  --ink-2: #133229;
  --ink-3: #1E4A40;
  --line: rgba(243, 238, 227, 0.13);
  --cream: #F3EEE3;
  --cream-2: #E8E0CF;
  --paper: #FAF7F0;
  --muted: #9A9488;
  --muted-dark: #56605A;
  --gold: #C2A66B;
  --gold-2: #D9C08C;
  --radius: 18px;
  --max: 1180px;
  --serif: "Fraunces", "Times New Roman", serif;
  --sans: "Inter", system-ui, -apple-system, "Segoe UI", sans-serif;
  --ease: cubic-bezier(.2, .7, .2, 1);
}

*, *::before, *::after { box-sizing: border-box; }
html { scroll-behavior: smooth; -webkit-text-size-adjust: 100%; }
body {
  margin: 0;
  font-family: var(--sans);
  font-size: 17px;
  line-height: 1.65;
  color: var(--ink);
  background: var(--paper);
  -webkit-font-smoothing: antialiased;
}
img, svg { display: block; max-width: 100%; }
a { color: inherit; }
h1, h2, h3 { font-family: var(--serif); font-weight: 400; line-height: 1.08; letter-spacing: -0.015em; margin: 0; }
p { margin: 0; }
.wrap { width: min(var(--max), 100% - 40px); margin-inline: auto; }
.sr-only { position: absolute; width: 1px; height: 1px; overflow: hidden; clip: rect(0 0 0 0); white-space: nowrap; }
.skip { position: absolute; left: -999px; top: 8px; background: var(--gold); color: var(--ink); padding: 8px 14px; border-radius: 8px; z-index: 100; }
.skip:focus { left: 12px; }
:focus-visible { outline: 2px solid var(--gold); outline-offset: 3px; border-radius: 6px; }

.eyebrow {
  display: inline-flex; align-items: center; gap: 10px;
  font-size: 12.5px; font-weight: 600; letter-spacing: .18em; text-transform: uppercase;
  color: var(--gold);
}
.eyebrow::before { content: ""; width: 28px; height: 1px; background: currentColor; }
.lead { font-size: clamp(17px, 1.6vw, 19px); color: var(--muted-dark); max-width: 60ch; }

/* Buttons */
.btn {
  display: inline-flex; align-items: center; gap: 10px;
  padding: 15px 26px; border-radius: 999px;
  font: 600 15px/1 var(--sans); letter-spacing: .01em; text-decoration: none;
  border: 1px solid transparent; cursor: pointer;
  transition: transform .35s var(--ease), background .35s var(--ease), color .35s var(--ease), border-color .35s var(--ease);
}
.btn:hover { transform: translateY(-2px); }
.btn-gold { background: var(--gold); color: var(--ink); }
.btn-gold:hover { background: var(--gold-2); }
.btn-ghost { border-color: rgba(243,238,227,.3); color: var(--cream); }
.btn-ghost:hover { border-color: var(--gold); color: var(--gold-2); }
.btn-dark { background: var(--ink); color: var(--cream); }
.btn-dark:hover { background: var(--ink-3); }
.btn .arrow { transition: transform .35s var(--ease); }
.btn:hover .arrow { transform: translateX(4px); }

/* Header */
.site-header {
  position: fixed; inset: 0 0 auto 0; z-index: 50;
  transition: background .4s var(--ease), border-color .4s var(--ease), padding .4s var(--ease);
  border-bottom: 1px solid transparent; padding: 22px 0;
}
.site-header.scrolled { background: rgba(15,42,36,.86); backdrop-filter: blur(14px); -webkit-backdrop-filter: blur(14px); border-color: var(--line); padding: 14px 0; }
.nav { display: flex; align-items: center; justify-content: space-between; gap: 24px; }
.brand { display: flex; align-items: center; gap: 12px; text-decoration: none; color: var(--cream); }
.brand img { width: 36px; height: 36px; }
.brand-name { font-family: var(--serif); font-size: 22px; letter-spacing: .01em; }
.brand-name span { color: var(--gold); font-style: italic; }
.nav-links { display: flex; align-items: center; gap: 34px; list-style: none; margin: 0; padding: 0; }
.nav-links a { color: rgba(243,238,227,.78); text-decoration: none; font-size: 14.5px; font-weight: 500; transition: color .3s; }
.nav-links a:hover { color: var(--gold-2); }
.nav .btn { padding: 11px 20px; font-size: 14px; }
.menu-toggle { display: none; background: none; border: 1px solid var(--line); color: var(--cream); width: 44px; height: 44px; border-radius: 12px; cursor: pointer; }
.menu-toggle span { display: block; width: 18px; height: 1.5px; background: currentColor; margin: 4px auto; transition: transform .3s var(--ease), opacity .3s; }

/* Hero */
.hero {
  position: relative; overflow: hidden;
  background: radial-gradient(1100px 600px at 85% 10%, rgba(194,166,107,.16), transparent 60%),
              radial-gradient(800px 500px at 0% 100%, rgba(194,166,107,.07), transparent 60%),
              var(--ink);
  color: var(--cream);
  padding: 170px 0 110px;
}
.hero::after {
  content: ""; position: absolute; inset: 0; pointer-events: none;
  background-image: linear-gradient(var(--line) 1px, transparent 1px), linear-gradient(90deg, var(--line) 1px, transparent 1px);
  background-size: 88px 88px; opacity: .25;
  mask-image: radial-gradient(ellipse at 70% 30%, #000 10%, transparent 70%);
}
.hero-grid { position: relative; z-index: 1; display: grid; grid-template-columns: 1.15fr .85fr; gap: 64px; align-items: center; }
.hero h1 { font-size: clamp(44px, 6.4vw, 84px); margin: 22px 0 26px; }
.hero h1 em { font-style: italic; color: var(--gold); }
.hero .lead { color: rgba(243,238,227,.72); }
.hero-ctas { display: flex; flex-wrap: wrap; gap: 14px; margin-top: 38px; }
.hero-meta { display: flex; flex-wrap: wrap; gap: 26px; margin-top: 48px; font-size: 13.5px; color: rgba(243,238,227,.55); }
.hero-meta li { display: flex; align-items: center; gap: 8px; list-style: none; }
.hero-meta ul { display: contents; }
.hero-meta svg { width: 16px; height: 16px; color: var(--gold); flex: none; }

/* Rank card (illustration) */
.rank-card {
  background: linear-gradient(180deg, rgba(255,255,255,.06), rgba(255,255,255,.02));
  border: 1px solid var(--line); border-radius: 22px; padding: 22px;
  box-shadow: 0 40px 80px -30px rgba(0,0,0,.6);
}
.rank-search { display: flex; align-items: center; gap: 10px; background: rgba(255,255,255,.06); border: 1px solid var(--line); border-radius: 999px; padding: 11px 16px; font-size: 14px; color: rgba(243,238,227,.8); }
.rank-search svg { width: 16px; height: 16px; color: var(--gold); }
.rank-list { list-style: none; margin: 16px 0 0; padding: 0; display: grid; gap: 10px; position: relative; }
.rank-item {
  display: grid; grid-template-columns: 30px 1fr auto; align-items: center; gap: 12px;
  padding: 12px 14px; border-radius: 14px; background: rgba(255,255,255,.03); border: 1px solid transparent;
  font-size: 14px; transition: transform .9s var(--ease), background .6s, border-color .6s;
}
.rank-item .pos { font-family: var(--serif); font-size: 18px; color: rgba(243,238,227,.45); }
.rank-item .name { color: rgba(243,238,227,.75); }
.rank-item .bar { display: block; height: 6px; border-radius: 3px; background: rgba(243,238,227,.12); margin-top: 6px; }
.rank-item .stars { color: var(--gold); font-size: 12.5px; letter-spacing: .05em; }
.rank-item.you { background: rgba(194,166,107,.12); border-color: rgba(194,166,107,.45); }
.rank-item.you .name { color: var(--cream); font-weight: 600; }
.rank-item.you .pos { color: var(--gold); }
.rank-note { margin-top: 14px; font-size: 12px; color: rgba(243,238,227,.4); text-align: right; }

/* Sections */
section { position: relative; }
.section { padding: clamp(80px, 11vw, 140px) 0; }
.section-head { display: grid; grid-template-columns: 1fr 1fr; gap: 48px; align-items: end; margin-bottom: 64px; }
.section-head h2 { font-size: clamp(34px, 4.4vw, 56px); margin-top: 18px; }
.section-head h2 em { font-style: italic; color: var(--gold); }

/* Insight band */
.insight { background: var(--cream); }
.insight-grid { display: grid; grid-template-columns: 1fr 1.2fr; gap: 64px; align-items: center; }
.insight h2 { font-size: clamp(36px, 4.8vw, 62px); }
.insight h2 em { font-style: italic; color: #86693A; }
.stat-row { display: grid; grid-template-columns: repeat(3, 1fr); border-top: 1px solid rgba(15,42,36,.15); margin-top: 40px; }
.stat { padding: 28px 18px 0 0; }
.stat + .stat { padding-left: 22px; border-left: 1px solid rgba(15,42,36,.15); }
.stat b { display: block; font-family: var(--serif); font-weight: 400; font-size: clamp(38px, 4.6vw, 58px); line-height: 1; color: var(--ink); }
.stat span { display: block; margin-top: 10px; font-size: 14px; color: var(--muted-dark); }
.source { margin-top: 26px; font-size: 12.5px; color: var(--muted-dark); }

/* Services */
.services { background: var(--paper); }
.service-grid { display: grid; grid-template-columns: repeat(2, 1fr); gap: 22px; }
.service {
  position: relative; padding: 40px 38px 38px; border-radius: var(--radius);
  background: #fff; border: 1px solid rgba(15,42,36,.08);
  transition: transform .5s var(--ease), box-shadow .5s var(--ease), border-color .5s;
}
.service:hover { transform: translateY(-6px); box-shadow: 0 30px 60px -30px rgba(15,42,36,.25); border-color: rgba(194,166,107,.6); }
.service .num { font-family: var(--serif); font-style: italic; color: var(--gold); font-size: 18px; }
.service h3 { font-size: clamp(26px, 2.6vw, 32px); margin: 14px 0 14px; }
.service p { color: var(--muted-dark); }
.service ul { list-style: none; margin: 22px 0 0; padding: 22px 0 0; border-top: 1px solid rgba(15,42,36,.08); display: grid; gap: 9px; }
.service li { display: flex; gap: 12px; font-size: 15px; }
.service li::before { content: ""; width: 6px; height: 6px; margin-top: 10px; border-radius: 50%; background: var(--gold); flex: none; }
.service-icon { position: absolute; top: 36px; right: 36px; width: 46px; height: 46px; border-radius: 14px; display: grid; place-items: center; background: var(--cream); color: var(--ink); }
.service-icon svg { width: 22px; height: 22px; }

/* Case study */
.work { background: var(--ink); color: var(--cream); overflow: hidden; }
.work .lead { color: rgba(243,238,227,.68); }
.case {
  display: grid; grid-template-columns: 1.05fr .95fr; gap: 0; border: 1px solid var(--line);
  border-radius: 26px; overflow: hidden; background: var(--ink-2);
}
.case-body { padding: clamp(32px, 4.5vw, 60px); }
.case-tag { display: inline-block; font-size: 12px; letter-spacing: .14em; text-transform: uppercase; color: var(--gold); border: 1px solid rgba(194,166,107,.4); border-radius: 999px; padding: 6px 12px; }
.case h3 { font-size: clamp(34px, 4vw, 52px); margin: 22px 0 6px; }
.case .place { color: rgba(243,238,227,.55); font-size: 15px; }
.case p.desc { margin-top: 22px; color: rgba(243,238,227,.75); }
.built { list-style: none; padding: 0; margin: 28px 0 0; display: grid; grid-template-columns: 1fr 1fr; gap: 12px 24px; }
.built li { display: flex; gap: 10px; font-size: 14.5px; color: rgba(243,238,227,.85); }
.built svg { width: 18px; height: 18px; color: var(--gold); flex: none; margin-top: 3px; }
.case-side { background: linear-gradient(160deg, #17392F, #0F2A24); border-left: 1px solid var(--line); padding: clamp(32px, 4.5vw, 60px); display: grid; align-content: center; gap: 0; }
.metric { padding: 26px 0; border-bottom: 1px solid var(--line); display: grid; grid-template-columns: 1fr auto; align-items: end; gap: 16px; }
.metric:first-child { padding-top: 0; }
.metric:last-of-type { border-bottom: 0; }
.metric .label { font-size: 14px; color: rgba(243,238,227,.6); }
.metric .value { font-family: var(--serif); font-size: clamp(36px, 4vw, 52px); line-height: 1; color: var(--cream); white-space: nowrap; }
.metric .value small { font-size: .45em; color: rgba(243,238,227,.45); margin-right: 8px; text-decoration: line-through; }
.metric .value em { font-style: normal; color: var(--gold); }
.case-source { font-size: 12px; color: rgba(243,238,227,.4); margin-top: 18px; }

/* Process */
.process { background: var(--paper); }
.steps { list-style: none; margin: 0; padding: 0; display: grid; grid-template-columns: repeat(4, 1fr); gap: 0; counter-reset: step; border-top: 1px solid rgba(15,42,36,.12); }
.step { padding: 34px 28px 0 0; position: relative; }
.step + .step { padding-left: 28px; border-left: 1px solid rgba(15,42,36,.12); }
.step::before { counter-increment: step; content: "0" counter(step); font-family: var(--serif); font-style: italic; color: var(--gold); font-size: 20px; }
.step h3 { font-size: 26px; margin: 16px 0 12px; }
.step p { color: var(--muted-dark); font-size: 15.5px; }

/* Principles */
.principles { background: var(--cream); }
.principle-grid { display: grid; grid-template-columns: repeat(3, 1fr); gap: 22px; }
.principle { padding: 34px; border-radius: var(--radius); background: var(--paper); border: 1px solid rgba(15,42,36,.07); }
.principle svg { width: 28px; height: 28px; color: #86693A; }
.principle h3 { font-size: 24px; margin: 20px 0 10px; }
.principle p { color: var(--muted-dark); font-size: 15.5px; }

/* FAQ */
.faq { background: var(--paper); }
.faq-grid { display: grid; grid-template-columns: .8fr 1.2fr; gap: 64px; }
.faq-list { border-top: 1px solid rgba(15,42,36,.12); }
.faq details { border-bottom: 1px solid rgba(15,42,36,.12); }
.faq summary { list-style: none; cursor: pointer; display: flex; justify-content: space-between; align-items: center; gap: 24px; padding: 26px 0; font-family: var(--serif); font-size: clamp(20px, 2vw, 24px); }
.faq summary::-webkit-details-marker { display: none; }
.faq summary .plus { width: 34px; height: 34px; border-radius: 50%; border: 1px solid rgba(15,42,36,.2); display: grid; place-items: center; flex: none; transition: transform .4s var(--ease), background .3s; }
.faq details[open] summary .plus { transform: rotate(45deg); background: var(--ink); color: var(--cream); }
.faq .answer { padding: 0 60px 28px 0; color: var(--muted-dark); }

/* CTA / contact */
.cta { background: var(--ink); color: var(--cream); overflow: hidden; }
.cta::before { content: ""; position: absolute; width: 700px; height: 700px; right: -200px; top: -250px; background: radial-gradient(circle, rgba(194,166,107,.18), transparent 65%); pointer-events: none; }
.cta-grid { position: relative; display: grid; grid-template-columns: 1fr 1fr; gap: 64px; align-items: start; }
.cta h2 { font-size: clamp(38px, 5vw, 66px); margin-top: 18px; }
.cta h2 em { font-style: italic; color: var(--gold); }
.cta .lead { color: rgba(243,238,227,.7); margin-top: 24px; }
.audit-list { list-style: none; padding: 0; margin: 30px 0 0; display: grid; gap: 12px; }
.audit-list li { display: flex; gap: 12px; color: rgba(243,238,227,.85); }
.audit-list svg { width: 18px; height: 18px; color: var(--gold); flex: none; margin-top: 4px; }
.form { background: var(--ink-2); border: 1px solid var(--line); border-radius: 24px; padding: clamp(26px, 3.5vw, 40px); display: grid; gap: 16px; }
.form .row { display: grid; grid-template-columns: 1fr 1fr; gap: 16px; }
.form label { display: grid; gap: 7px; font-size: 13px; font-weight: 500; color: rgba(243,238,227,.7); }
.form input, .form select, .form textarea {
  width: 100%; font: 400 16px/1.4 var(--sans); color: var(--cream);
  background: rgba(255,255,255,.04); border: 1px solid var(--line); border-radius: 12px; padding: 13px 14px;
  transition: border-color .3s, background .3s;
}
.form select option { color: var(--ink); }
.form textarea { min-height: 100px; resize: vertical; }
.form input:focus, .form select:focus, .form textarea:focus { outline: none; border-color: var(--gold); background: rgba(255,255,255,.07); }
.form .btn { justify-content: center; margin-top: 6px; }
.form-note { font-size: 12.5px; color: rgba(243,238,227,.45); }

/* Footer */
.site-footer { background: #0A1F1A; color: rgba(243,238,227,.6); padding: 64px 0 36px; font-size: 14.5px; }
.footer-top { display: grid; grid-template-columns: 1.4fr 1fr 1fr; gap: 48px; padding-bottom: 44px; border-bottom: 1px solid var(--line); }
.footer-top p { margin-top: 18px; max-width: 34ch; }
.footer-brand { display: flex; flex-wrap: wrap; align-items: center; gap: 26px; }
.footer-brand p { margin-top: 0; }
.seal-link { flex: none; display: block; border-radius: 50%; }
.seal { width: 124px; height: 124px; transition: transform 1.2s var(--ease); }
.seal-link:hover .seal { transform: rotate(-8deg); }
.footer-top h4 { font: 600 12px/1 var(--sans); letter-spacing: .16em; text-transform: uppercase; color: var(--gold); margin: 6px 0 18px; }
.footer-top ul { list-style: none; padding: 0; margin: 0; display: grid; gap: 10px; }
.footer-top a { text-decoration: none; }
.footer-top a:hover { color: var(--gold-2); }
.footer-bottom { display: flex; justify-content: space-between; flex-wrap: wrap; gap: 12px; padding-top: 26px; font-size: 13px; color: rgba(243,238,227,.4); }

/* Reveal on scroll */
.reveal { opacity: 0; transform: translateY(28px); transition: opacity 1s var(--ease), transform 1s var(--ease); }
.reveal.in { opacity: 1; transform: none; }
.no-js .reveal { opacity: 1; transform: none; }

/* Responsive */
@media (max-width: 980px) {
  .hero-grid, .insight-grid, .case, .cta-grid, .faq-grid, .section-head { grid-template-columns: 1fr; }
  .hero-grid { gap: 56px; }
  .section-head { gap: 20px; margin-bottom: 44px; }
  .case-side { border-left: 0; border-top: 1px solid var(--line); }
  .steps { grid-template-columns: 1fr 1fr; }
  .step:nth-child(3) { padding-left: 0; border-left: 0; }
  .step { padding-bottom: 34px; }
  .principle-grid { grid-template-columns: 1fr; }
  .footer-top { grid-template-columns: 1fr 1fr; }
  .footer-top > div:first-child { grid-column: 1 / -1; }
}
@media (max-width: 820px) {
  .nav-links { display: none; position: absolute; top: 100%; left: 0; right: 0; flex-direction: column; align-items: stretch; gap: 0; background: rgba(15,42,36,.97); border-bottom: 1px solid var(--line); padding: 10px 20px 22px; }
  .nav-links.open { display: flex; }
  .nav-links li a { display: block; padding: 14px 0; border-bottom: 1px solid var(--line); font-size: 16px; }
  .nav-links li:last-child a { border: 0; margin-top: 14px; text-align: center; }
  .menu-toggle { display: block; }
  .site-header { background: rgba(15,42,36,.92); padding: 14px 0; }
}
@media (max-width: 640px) {
  body { font-size: 16px; }
  .wrap { width: calc(100% - 32px); }
  .hero { padding: 130px 0 80px; }
  .service-grid, .built, .form .row { grid-template-columns: 1fr; }
  .service { padding: 32px 26px; }
  .service-icon { top: 28px; right: 26px; }
  .stat-row { grid-template-columns: 1fr; }
  .stat, .stat + .stat { padding: 22px 0; border-left: 0; border-bottom: 1px solid rgba(15,42,36,.15); }
  .steps { grid-template-columns: 1fr; }
  .step, .step + .step { padding: 28px 0; border-left: 0; border-bottom: 1px solid rgba(15,42,36,.12); }
  .faq .answer { padding-right: 0; }
  .footer-top { grid-template-columns: 1fr; }
}
@media (prefers-reduced-motion: reduce) {
  html { scroll-behavior: auto; }
  *, *::before, *::after { transition: none !important; animation: none !important; }
  .reveal { opacity: 1; transform: none; }
}

/* Footer links + legal pages */
.footer-bottom a { color: inherit; text-decoration: none; }
.footer-bottom a:hover { color: var(--gold-2); }
.legal-page .site-header { background: rgba(15,42,36,.96); border-color: var(--line); padding: 14px 0; }
.legal { padding: 150px 0 100px; background: var(--paper); }
.legal .wrap { max-width: 780px; }
.legal h1 { font-size: clamp(38px, 5vw, 58px); margin: 16px 0 10px; }
.legal .updated { color: var(--muted-dark); font-size: 14px; margin-bottom: 40px; }
.legal h2 { font-size: clamp(24px, 2.6vw, 30px); margin: 44px 0 14px; }
.legal p, .legal li { color: #2b332f; }
.legal p + p { margin-top: 14px; }
.legal ul { padding-left: 22px; margin: 12px 0 0; display: grid; gap: 8px; }
.legal a { color: #86693A; }
.legal .note { margin-top: 48px; padding: 20px 22px; border-radius: 14px; background: var(--cream); font-size: 15px; }
.legal ul + p { margin-top: 16px; }

/* Contact email + form extras */
.cta-email { margin-top: 30px; color: rgba(243,238,227,.7); font-size: 15.5px; }
.cta-email a, .footer-email { color: var(--gold-2); text-decoration: none; border-bottom: 1px solid rgba(194,166,107,.4); }
.cta-email a:hover, .footer-email:hover { color: var(--cream); }
.footer-email { display: inline-block; margin-top: 10px; }
.hp { position: absolute; left: -9999px; width: 1px; height: 1px; overflow: hidden; }
.form .form-note.ok { color: var(--gold-2); }
.form .form-note.err { color: #F2B8A8; }
.form button[disabled] { opacity: .6; cursor: progress; transform: none; }

/* Simple pages (404, thank you) */
.simple-page { min-height: 72vh; display: flex; align-items: center; }
.simple-page h1 em { font-style: italic; color: #86693A; }
.simple-page .lead { max-width: 56ch; }
.simple-page .hero-ctas { margin-top: 34px; }
.btn-outline { border-color: rgba(15,42,36,.3); color: var(--ink); }
.btn-outline:hover { border-color: var(--ink); }
.legal-page { min-height: 100vh; display: flex; flex-direction: column; }
.legal-page main { flex: 1; }