Google Ads
Ads that count orders, not just clicks.
Google Ads can put your restaurant at the top of search and Maps right now, while SEO builds up. We set them up to measure what matters: orders and phone calls.
Most restaurant ads waste money in the same few ways
They count an “add to cart” as a sale, show ads to people in another city or country, and pay for searches like “pizza jobs” or a competitor's phone number. We fix those first, then improve the ads every two weeks using the real search terms.
What we did for PizzaBoro
We reviewed and tuned PizzaBoro's Google Ads campaign: real purchases and phone calls as the goals (add-to-cart moved to secondary), people-in-the-area-only targeting, negative keywords for searches that don't fit, sitelinks to the order, deals and late-night pages, and a review every two weeks.
What's included
- Conversion tracking through Google Analytics, so Google optimises for real orders and calls
- Local targeting: people in or regularly in your area, not people who once searched for it
- Negative keywords so you don't pay for searches that will never order
- Ads and sitelinks that send people to the right page: ordering, deals, catering, hours
- Review every two weeks of search terms, results and budget, explained in plain English
Questions
How much should I spend?
It depends on your area and goals. We suggest a small test budget first and only grow it if the orders and calls are there.
Do I need ads if I do SEO?
Not always. Ads are useful while SEO builds up, for new locations, or for busy seasons. We'll be honest if they aren't worth it for you.
Do you run Facebook and Instagram ads too?
Yes, at the same fee. For most restaurants we recommend starting with Google, where people are already searching for food.
Free Google Maps audit
Find out where you really rank.
A short, honest check of your Google listing, website and nearby competitors. No obligation and no sales pressure.