Case study · Niagara Falls, Ontario
PizzaBoro: #1 on Google Maps and orders coming in online.
A late-night pizzeria on Lundy's Lane, open from 2 PM to 4 AM. We rebuilt how it gets found, how it takes orders and how it earns reviews. Here is what we did, and what changed.
The results
What changed for the business
on Google Maps for “pizza near me”
Also #1 for “best pizza near me” and “pizza near me open now” (October 2026, during opening hours)
more clicks from Google Search
393 clicks in the 28 days to 3 November, vs 93 in the 3 months to 17 October
times shown on Google in 28 days
Up from 7,636 in the previous 3 months combined
online customers in the first week
From 97 website visitors in the first week Google Analytics was live
tracked searches in the Maps top 3
Checked 17–18 October 2026, while the shop was open
Google rating, kept while growing
Reviews grew from 539 to 567 (late September to early November), helped by automatic review requests
mobile speed score
Google PageSpeed Insights; desktop, SEO and Best Practices all 100
local pages built for real searches
Late-night, halal options, vegan, wings, catering, delivery, deals and more
Sources: PizzaBoro's Google Search Console and Google Analytics, our own Google Maps ranking checks, Google PageSpeed Insights and the public Google listing. Shared with the owner's permission.
Where PizzaBoro ranks on Google Maps
These are the searches hungry people in Niagara Falls actually type. We checked each one on Google Maps in October 2026, during opening hours. That is when it matters, because Google ranks places that are open right now higher.
| Search | Position |
|---|---|
| pizza near me | #1 |
| best pizza near me | #1 |
| pizza near me open now | #1 |
| halal pizza near me | #1 |
| pizza delivery, Niagara Falls | #1 |
| pizza takeout, Niagara Falls | #1 |
| late night pizza, Niagara Falls | #1 |
| pizza open until 4 AM | #1 |
| pizza on Lundy's Lane | #1 |
| pizza Niagara Falls Ontario | #1 |
| pizza for large groups | #2 |
| best pizza, Niagara Falls | #3 |
Checked 17–18 October 2026 from the shop's area and Niagara Falls city centre. Rankings move with location and time of day. Our September checks were taken while the shop was closed, so we show where it ranks now rather than a before-and-after.
What we did
A complete growth system, not just a website
The shop started with an off-the-shelf Wix template. It looked fine, but it wasn't built around how the business works: getting found, taking orders, getting them to the kitchen and bringing customers back.
1. Getting found on Google
- Google Business Profile tune-up: categories, attributes, hours, description and a menu made for Google
- More than 20 local pages for what people search: late-night pizza, halal options, vegan, wings, catering, delivery, deals, party trays and Clifton Hill
- Page titles, descriptions and restaurant data that tell Google exactly what the shop serves, where and when
- Weekly ranking checks and Search Console reviews, with pages adjusted to real searches
2. Turning visitors into orders
- A fast, custom website on the shop's own .ca domain, built from scratch
- Online ordering connected to Clover, the shop's point-of-sale, plus cash on delivery
- Order now or schedule for later, with a delivery-area check
- Deal builders, wing flavours and a “notes for the kitchen” box
3. Running the kitchen
- A kitchen display with a loud alarm that rings until someone accepts the order
- Orders sent into Clover with items, toppings and customer details
- An admin area to change the menu, prices and photos without calling a developer
- Confirmation emails with a private order-tracking link
4. Reviews and repeat customers
- An automatic email after each completed order asking for an honest Google review, sent to every customer, as Google's rules require
- A review button on the order-tracking page
- Email sign-ups for deals, plus seasonal campaigns like a Halloween menu page, quiz and theme
- Google Analytics tracking every step from menu to checkout, so we know what works
Why it matters for a restaurant like yours
Most independent restaurants rely on delivery apps or a template website. Both work, but neither is built around your shop. A website of your own, with ordering that goes straight to your kitchen and your point-of-sale, means the customer, the order and the relationship stay with you.
It also gives Google far more to work with: fast pages, clear information about what you serve and when you're open, a steady flow of fresh reviews, and separate pages for the things people actually search for. That is how a great local shop moves up Google Maps.
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