Campaigns & email

Give people a reason to order again.

Halloween, game nights, long weekends, festivals: every season is a chance to remind customers you exist. We plan and build the campaign across your website, Google, social media and email.

One idea, everywhere at once

A good campaign isn't one Instagram post. It's a simple offer or theme that shows up on your website, your Google profile, your social media and your customers' inboxes at the same time, and that switches itself off when it's over.

What we did for PizzaBoro

A Halloween campaign with a themed website that switched itself off on time, a landing page with a countdown and a “which monster are you?” quiz built on the real menu, a homepage pop-up, a deals page, and an email sign-up list with an admin page and export.

Read the case study →

What's included

  • Campaign plan: the offer, the dates and where it will appear, approved by you
  • Landing page on your website, with the real menu items and an easy order button
  • Website theme or pop-up that turns on and off by itself on the right dates
  • Google posts and social media designed to match
  • Email sign-ups on your website, and campaign emails to customers who agreed to hear from you
  • Results: visits, orders and sign-ups from the campaign

Questions

Is email marketing allowed in Canada?

Yes, with consent. Canada's anti-spam law (CASL) requires permission and an easy way to unsubscribe. We only email people who signed up.

Do I need to give discounts?

No. Seasonal menus, limited items, events and fun extras like a quiz work well without cutting your prices.

How far ahead should we plan?

About three to four weeks before the date, so Google and your customers have time to see it.

Free Google Maps audit

Find out where you really rank.

A short, honest check of your Google listing, website and nearby competitors. No obligation and no sales pressure.

Request my free audit